PivotRoots revamps Allcargo Gati’s website with enhanced UI/UX for seamless digital experience

Digital transformation agency PivotRoots, a Havas Company, has partnered with Allcargo Gati, a provider of express distribution and supply chain solutions, to revamp its website with an enhanced user interface and user experience (UI/UX).

The redesigned platform marks a strategic shift in Allcargo Gati’s digital presence, aimed at offering a seamless and intuitive experience for customers, partners, and stakeholders. Their website, features online shipment booking, instant quotes, and simplified user journeys reflecting the latest in design and technology.

Allcargo Gati delivers express distribution, logistics, and supply chain services including warehousing, storage, inbound logistics, line feeding, and e-commerce order fulfilment.

PivotRoots played a central role in redesigning the platform, integrating advanced UI/UX features and technology that align with Allcargo Gati’s evolution as a digitally enabled logistics leader. The new website includes animated line graphics representing the company’s nationwide logistics network, along with responsive navigation across devices for an on-demand experience.

Among the key additions are AI-enabled self-service features such as real-time tracking, booking, and pricing calculators. The site also includes dedicated sections on sustainability, tech-led innovation, and ESG achievements. A key highlight is the integration of Genie, a customer service chatbot developed by PivotRoots, to enable real-time assistance.

Kaushal Shetty, Head of Marketing, Allcargo Gati Limited, said, “This digital transformation is driven by our vision to create an intuitive and efficient experience for our customers. The new website integrates a cutting-edge technology with a user-friendly design, making logistics planning seamless and accessible for businesses of all sizes. Their innovative approach and technical finesse have not only brought our vision to life but also perfectly encapsulated the synergy of Allcargo Gati’s Express Distribution and Supply Chain expertise.”

Hetal Khalsa, Co-Founder and Chief Creative Officer, PivotRoots, said, “We are thrilled to partner with Allcargo Gati on this milestone project. Our design approach is centred on showcasing the Express Distribution major’s integrated logistics solutions, industry leadership, and operational excellence while delivering a seamless UX, an intuitive UI, and efficient website engineering to enhance user experience and drive business growth.”

With the new platform now live, Allcargo Gati is accelerating its digital-first strategy to improve customer engagement and operational efficiency. The upcoming development phase will focus on dynamic AI-powered content and personalization tools to further enhance user experience.